Hold on to your (shopping) carts!
E-commerce is thriving, with the industry experiencing a remarkable surge in growth, particularly in the last few years. With projected revenues reaching an impressive $6.3 trillion[1] in 2024, online/digital is now the preferred medium for shoppers.
Like a rollercoaster only going upwards, this growth is backed by a whopping number of merchants. For instance: there are over 26.6 million[2] e-commerce sites worldwide, with 2,685 new sites being added each day!
In this highly competitive landscape, brands are vying for every consumer and every dollar spent. This poses numerous challenges to capture user attention and drive sales.
- Crowded search and social channels
A staggering 92%[3] of advertisers utilize search channels, while 54%[3] leverage social media platforms, with over 44%[3] employing both strategies. This saturation makes it increasingly expensive and difficult for brands to stand out in crowded digital spaces. - Rising CAC
According to various industry estimates, customer acquisition costs have surged by as much as 60%[4] over the last five years, led by a 71%[5] rise in digital ad spends. If it was a quick burger and fries earlier, it’s now a multi-course meal with wine pairings—what was once cheap and easy now requires a lot more investment. - Shortening Attention Span and Ad Fatigue
Studies suggest the average human attention span has dropped to a mere eight seconds [6], making it imperative for brands to quickly engage potential customers.
What does this mean for E-Commerce brands?
In this context, brands need innovative strategies to make a strong first impression, capturing users’ attention and piquing their interest in a fast-paced digital world where attention spans are fleeting. This involves bypassing the horde of brands that reside in the crowded SERP, reaching users in a pre-search environment.
Specifically designed to address these challenges, our approach involves leveraging the start pages of internet browsers, app stores, popular apps, and more, helping e-commerce brands reach users across multiple on-device touchpoints before they hit search. Our extensive network of worldwide publisher partnerships allows us to help brands tap into a vast global audience, drive user actions to deliver successful outcomes.
Given these challenges, e-commerce brands must develop innovative strategies to capture user interest effectively. This requires breaking through the noise of competing brands in crowded search engine results pages (SERPs) and engaging users in pre-search environments.
Our tailored approach leverages the start pages of internet browsers, app stores, and popular applications, enabling e-commerce brands to connect with users across multiple touchpoints before they initiate a search. Our extensive network of global publisher partnerships empowers brands to reach a vast audience and drive meaningful user interactions.
VEVE: Your Advertising Bestseller
Our multi-pronged approach tailored for e-commerce brands spans both web and app platforms, helping drive clicks, conversions, and sales on your website, as well as installs and engagement for your app.
Here’s how we can drive successful branding and performance outcomes for your brand:
- Web Platforms: VEVE offers two distinctive ad formats for internet browsers, ensuring broad visibility and engagement.
- Tiles: These are quick-access icons placed prominently on browser start pages, providing users with one-click access to your shopping portal. By appearing at the start of the user journey, Tiles capture user attention at a moment of high intent before they enter the crowded SERP, nudging them towards your website and driving conversions.
- Impact: These high-impact banner ads are strategically placed on start pages to capture users’ attention effectively. With eye-catching visuals and compelling messaging, Impact ads drive awareness about deals and offers, prompting users to take action; whether it be counting down to an upcoming sale or taking advantage of that last-minute offer.
- App Platforms: VEVE’s strategic placements in alternative OEM app stores, popular apps and more offer a powerful way to acquire shoppers in diverse app environments.
- Featured Placements: Owing to our partnerships with platforms like Samsung’s Galaxy Store, Apple’s App Store, Huawei’s App Gallery, Xiaomi GetApps, and more, we enable widespread exposure to acquire new customers. By featuring your app prominently on the ‘Recommended’ and ‘Editor’s Guide’ sections in these stores, you can boost discovery and drive installs.
- Mid-type: Strategic placements that reach users when they search for relevant keywords or segments, allowing your brand to target consumers with a high-intent to download and shop.
Success Stories with E-commerce brands
- Leading omni-channel retailer Currys leverages VEVE to drive a ROAS of 17X. Read more
- Global department store chain Macy’s reports click-to-conversion rates of up to 7% through our browser advertising solutions. Read more
- E-commerce giant OTTO enjoys a 5x boost in peak shopping season sales with VEVE. Read more
- Fashion and lifestyle brand AJIO acquires new customers and doubles sales via our innovative mobile ads. Read more
- Top e-commerce marketplace Flipkart partners with VEVE to engage over 10 million customers. Read more
Enjoy Incremental Reach and Sales with VEVE
With extensive experience collaborating with thousands of brands, VEVE has a proven record of driving results. Our unique on-device solutions have generated over 500 million clicks and 17 million conversions, achieving an impressive average conversion rate of between 2-5%.
By leveraging VEVE’s innovative ad solutions, e-commerce brands can look beyond the crowded traditional search and social ecosystems. In an era of rapid online shopping growth, partnering with VEVE can elevate your brand and achieve remarkable results.
To discover how VEVE’s advertising solutions can enhance your brand’s performance, fill out the form to get started!
