What’s the scarcest commodity on the planet? Honestly, we don’t know, but human attention is certainly up there.
Research suggests that the average human attention span hovers around a mere eight seconds! That’s right—by the time you finish reading this sentence, you’ve already outlasted a cat video.
With millions of apps, websites, and social platforms competing for users’ time, the quest to capture and retain attention has never been more intense. As the consumer evolves, increasing importance is placed on a user’s freedom of choice. This leaves app publishers with the challenge of striking a delicate balance between monetisation and providing a seamless user experience.
But faced with the need to maintain revenue streams, publishers often resort to standard (and often intrusive) ad formats.
Relying on these formats to monetise, publishers often find themselves ensnared in the vicious loop of the app monetisation ecosystem.
Step 1: Standard Ad Formats
To monetise their apps, many publishers turn to standard ad formats. These ad formats, while somewhat effective in doing so, often come at a cost to the user experience.
Step 2: Sub-par User Experience
Traditional display ads tend to be intrusive and disruptive, forcefully occupying valuable screen real estate. This aggressive approach can (and most often does) interrupt users in the midst of their app experience.
Step 3: User Annoyance
In response to these intrusive ads, users feel less than pleased. They may choose to block them using ad blockers or subconsciously develop banner blindness, ignoring the ads altogether. This user backlash further exacerbates the issue.
Step 4: Increased Churn
As users become increasingly irritated by the intrusive ads, they may opt to uninstall the app or switch to alternative platforms, contributing to higher churn rates. Retaining users becomes a daunting task when faced with a sub-par user experience.
Step 5: Lower Ad Revenue/Ineffective Monetisation
The churn of users results in a diminished audience, lower ad impressions, decreased engagement, and ultimately, reduced ad effectiveness. This downward spiral leads to a decline in revenue for most app publishers.
Step 6 (Back to Step 1): Standard Ad Formats
Under pressure to compensate for lost revenue opportunities, app publishers find themselves compelled to resort back to the same standard ad formats, perpetuating the vicious loop of intrusive monetisation.
As app publishers navigate the challenge of breaking out of this loop by balancing revenue growth with user retention, there arises a critical need for a user-first, non-intrusive solution that can effectively drive ad revenue while maintaining a superior user experience.
Introducing Tiles: Maximising Revenue and Elevating User Experience
VEVE Tiles is a non-intrusive, performance-oriented ad solution designed to achieve the delicate balance of user engagement and monetisation, showcasing brand logos in the form of quick-access icons.
Tiles offer a fresh approach to app monetisation through their user-centric nature, crafted to seamlessly integrate into the user experience, enhancing engagement and driving conversions.
Built for both mobile and desktop platforms, Tiles effectively optimise screen real estate by offering multiple placements within a single ad unit, maximising revenue potential while prioritising user satisfaction.
Over hundreds of publishers across the globe such as Opera, Microsoft Edge, Samsung, Xiaomi, Avast, Zilch, and many more are already benefitting from working with VEVE.
In conclusion, as the app monetisation ecosystem evolves, it is essential for publishers to adopt innovative solutions to prioritise user experience while driving sustainable revenue growth. By replacing standard ad formats with Tiles, publishers can break free from the vicious cycle of intrusive ad formats, effectively monetising while building a more harmonious relationship with their users.
Are you a publisher looking to elevate your monetisation strategy? Fill the form to explore VEVE can help drive revenue growth.
