The smartphone market is constantly evolving, and last year saw a notable shift. Android brands, like Samsung, Oppo, vivo, Xiaomi and more, have emerged as leaders, capturing ~81% of smartphone sales. Between Q3 2023 to Q2 2024 alone, these companies shipped over 970 Million units of smartphones worldwide (Source: IDC). This surge highlights a significant change in user engagement and transaction habits. Reports indicate on average, individuals spend more than four hours a day using their smartphones, underscoring just how integral these devices have become in our daily lives.[1]
To succeed in this evolving market, businesses must break out of traditional advertising moulds, step beyond the walled gardens of search and social media and embrace the influence of the new-age mobile handset manufacturers (OEMs).
However, navigating the scattered mobile OEM ecosystem presents its own set of challenges. With these manufacturers dispersed globally, there’s an absence of a unified platform for engaging with diverse market players, making outreach efforts complex and costly for brands.
Integrating VEVE into your OEM Advertising Strategy
In 2023, VEVE was appointed as the core agency partner across Asia’s largest mobile manufacturers (OEMs)—Xiaomi, Oppo, and vivo.
What does that mean for brands? As the official core partner for three of the largest OEMs, we offer privileged access to over 1 billion devices outside the Google and Meta ecosystem, opening doors to a vast and untapped audience base and propelling brands to new heights of success.
Top 6 ways VEVE’s core agency partnership changes OEM advertising for brands and app developers.
1. Exclusive access: Instead of managing multiple partners separately with individual tracking, you can gain direct access to the ad platforms of Xiaomi, vivo, and Oppo through a single channel. This not only makes campaign management faster and more efficient, but it also ensures complete transparency. Advertisers can track campaign performance across various mobile ad inventories (browser, app store, launcher, etc.) through a single dashboard, making it easy to scale and optimise.
2. Premium, zero-fraud traffic with a high conversion rate: Benefit from high-intent, brand-loyal OEM traffic sourced directly from mobile manufacturers. You are protected from fraudulent traffic, while you can reach a more discerning audience across key markets. Conversion rates are higher because VEVE’s unique ad formats deliver brand messages as a native experience to smartphone users, making it more engaging and trustworthy.
Take the case of the e-commerce giant Flipkart. Through unique on-device placements across multiple mobile handsets, VEVE enabled Flipkart to reach 200 mn+ high-intent customers, achieve a 4X higher Click-through Rate (CTR) and 50% of user transactions came from newly acquired customers. Read the full success story.
3. Targeted and privacy-friendly: Leverage diverse targeting options such as geolocation (country/state/city), device-type, device-price, and appographic targeting while prioritizing user privacy. VEVE’s strategic partnerships enable precise audience targeting without compromising data privacy, ensuring your brand is protected from data breaches and reputational harm. We assure that our data pipeline maintains absolute integrity, safeguarding user behaviour, preferences, and purchasing patterns from being disclosed to third-party publishers or advertising networks.
4. Profitable campaigns: VEVE’s close partnerships with Xiaomi, vivo and Oppo enables you to break-free from the intense competition and rising costs of traditional advertising channels of search and social media. You gain access to new, high-performing distribution channels and customer segments, helping widen reach and increase sales volume. Our performance-based pricing model ensures brands pay only for tangible results like website visits, customer acquisitions, purchases, installs, and registrations, making campaigns significantly more cost-effective.
Take the case of the renowned BFSI sector brand Motilal Oswal. VEVE enabled the brand to achieve 4000+ monthly registrations (e-KYC completed) at a 50% lower cost-per-lead compared to traditional search and social media channels. Read the full success story.
5. Superior learning: The depth of our integration with top smartphone manufacturers offers superior learning which allows for continuous campaign optimisations. Leveraging customer feedback collected by OEMs, our team identifies opportunities for improvement, enabling us to make informed decisions and continuously enhance our services. It also ensures efficient troubleshooting and minimises downtime when issues arise.
6. Expert support team: Access dedicated account managers who provide hands-on assistance in managing OEM ad campaigns efficiently. VEVE’s support team ensures transparency, real-time insights, and a focus on achieving your brand’s KPIs across various media placements and formats.
In conclusion, managing campaigns across various advertising tools in today’s fragmented landscape can be a daunting task. What advertisers need is an AdTech partner that offers exclusive access to top-tier OEMs through a unified channel.
VEVE has established itself as a reliable partner for leading brands across industries, facilitating immersive on-device advertising experiences across multiple touchpoints throughout a customer’s mobile journey.
Reach out to us to learn more about how VEVE’s platform can maximise your brand’s impact through innovative OEM ad campaigns. Fill out the form below to get started!
References: [1] https://www.financialexpress.com/business/brandwagon-indians-surpass-global-average-spend-over-4-hours-on-smartphones-daily-reveals-inmobi-study-3377645/
