How to Safeguard Your Brand's Reputation

As misinformation and fake news spread rapidly across the internet, ensuring that your brand is represented in a trustworthy environment is essential. With 82%^[1] of consumers deeming it important that ads appear alongside appropriate content, and 75%^[1] feeling less favourably toward brands that advertise on misinformation-spreading sites, the stakes have never been higher.

The Rise of Misinformation and Its Impact on Brand Safety

The rise of misinformation and fake news has created a challenging environment for brands. The impact of an ad appearing alongside inappropriate or misleading content can be severe. For context, 51%^[1] of consumers are likely to stop using a product or service if they see an ad near inappropriate content. This highlights a growing concern: the context in which your ads appear directly influences consumer perception and brand trust.

Browser Start Pages: A Safe Haven for Brands

In this volatile landscape, browser start pages offer a reliable and secure environment for brand advertising. Here’s why they stand out:

Protected from Inappropriate Content: Browser start pages are curated to ensure they are free from inappropriate and offensive content. This makes them a reliable space for brand advertisements, helping you maintain a positive image and connect with audiences in a safe and respectable manner.

100% Viewability: Every user who opens their browser is exposed to the start page, meaning your ad will be seen by all viewers of that page. This ensures that your advertisements achieve maximum visibility and reach, engaging a broad audience effectively. The guarantee of viewability mitigates concerns about ad placement visibility and ensures that your marketing efforts are reaching the intended audience without the risk of ads being overlooked or buried.

Fraud-free Inventory: Start pages are protected from fraud traffic and bot clicks, which means that your ad spend is directed toward genuine human engagement. This safeguards your investment and ensures that your brand is not associated with fraudulent activities.

Overall, start pages help your brand foster a positive association and build stronger consumer trust. Through our native, non-intrusive ad formats Tiles and Impact, you can reach your audience effectively in a safe environment. For a deeper dive into why browser start pages represent an ideal touchpoint for brands (it’s not just brand safety!), check out our blog: Why Start Pages are the Best Touchpoint for Brands.

VEVE: Your Partner in Secure and Effective Advertising

At VEVE, that’s precisely how we are helping over 2000+ enterprise brands.

Our extensive publisher network allows us to offer significant value to brands while maintaining the highest standards of transparency and safety. With years of proven success, we provide access to effective ad placements in secure environments, safeguarding your brand’s reputation and driving meaningful results.

Fill the form below for more information on how we can assist you in achieving effective, brand-safe advertising solutions.