The Gaming Landscape: A Quick Tutorial
The gaming industry is currently in the midst of a golden age. With global market revenues projected to surpass $300 billion by 2025[1], the sector is going from strength to strength, underscoring the immense opportunities available for gaming developers and studios eager to capture a slice of this increasingly lucrative market. However, as this ecosystem expands, so does the complexity of reaching new consumers.
For developers and marketers alike, the primary goal remains clear: acquiring new users and boosting in-game activity to drive sales. Yet, the increasing saturation of existing avenues for user acquisition—namely, the walled gardens of search and social media—presents significant challenges.
- Rising Customer Acquisition Cost: As the industry becomes more competitive, one of the foremost challenges gaming brands face is the rising CAC. This is due to more brands vying for limited ad inventory, leading to higher acquisition costs across all platforms.
- Search and Social Saturation: With millions of gaming ads flooding platforms like Facebook, Instagram, and Google, standing out becomes increasingly difficult. Gamers are bombarded with a constant stream of advertisements, leading to ad fatigue and in turn, reduced effectiveness of traditional marketing strategies.
- Expansion to new geographies: Expanding into new geographies poses a multifaceted challenge, with each region having its own distinct gaming culture, regulatory environment, and player preferences. For example, local regulations concerning data privacy, in-game purchases, and advertising practices can vary widely and require careful navigation.
Andrey Fadeev, CEO of GDEV, talks about the growing gaming landscape:
“The mobile gaming market is forecasted to keep growing with more government support and a wider spread of 5G. With growth, though, always comes transformation, and the gaming industry is no exception.”
On Alternative App Stores:
“Regulative moves like the EU’s Digital Markets Act have accelerated the shift to alternative app stores, necessitating new distribution channels for app developers and publishers. This is a transformative process for the mobile ecosystem. Epic and Microsoft have announced plans to launch mobile game stores this year, highlighting the growing importance of alternative app stores.
These stores may potentially offer lower fees and more payment options. I believe that alternative distribution channels present opportunities for innovation, creativity and reduced consumer costs. However, challenges remain in achieving widespread consumer adoption, and we will see how significant it will be in upcoming years.”
To read more about how alternative app stores can help boost app discovery and user acquisition, check out our blog.
What Does this Mean for Gaming Developers?
To navigate this crowded landscape, game developers need a strategic partner capable of delivering scalable and impactful user acquisition solutions. At VEVE, we provide comprehensive ad solutions that go beyond traditional search and social platforms.
Specifically designed to address the aforementioned challenges, our approach involves leveraging internet browsers, app stores, popular apps, and more, helping you reach users across multiple on-device touchpoints. Our extensive network of worldwide publisher partnerships allows us to help brands tap into a vast global audience, drive user actions to deliver successful outcomes.
To know more about how your brand can reduce dependency on Tier-1 search and social platforms, check out our blog.
VEVE: Your Cheat Code to Success
Our multi-faceted approach to user acquisition spans both web and app platforms, helping drive new players, leads, and registrations on your website, as well as downloads and installs for your app.
Here’s how we can drive successful branding and performance outcomes for your game:
Web Platforms
Web Platforms: VEVE offers two distinctive ad formats tailored for internet browsers, ensuring broad visibility and engagement.
- Tiles: These are quick-access icons placed prominently on browser start pages, providing users with instant access to your game. By appearing in a prime location, Tiles drive higher engagement and encourage users to explore your game with minimal friction.
- Impact: These high-impact banner ads are strategically placed on start pages to capture users’ attention effectively. With eye-catching visuals and compelling messaging, Impact ads drive awareness and prompt users to take action, whether it’s installing the game or visiting the game’s website.
App Platforms
App Platforms: VEVE’s strategic placements in alternative and OEM app stores offer a powerful way to reach gamers in diverse app environments.
- OEM & Alternative App Stores: Owing to our partnerships with platforms like Samsung’s Galaxy Store, Apple’s App Store, Huawei’s App Gallery, and Xiaomi GetApps, we enable targeted exposure where gamers are actively searching for new titles. By featuring your game prominently in these stores, you can boost discovery and drive installs.
Level Up your User Acquisition with VEVE
With extensive experience working with hundreds of brands, VEVE has a proven track record of driving results. Our unique on-device solutions have generated more than 220 million clicks, 10 million leads, and delivered over 20 billion impressions, achieving an impressive average conversion rate of 2-5%.
By leveraging VEVE’s innovative ad solutions, gaming developers can effectively capitalize on the growing gaming market and drive user acquisition at scale. For gaming developers and marketers aiming to excel in this golden age of gaming, partnering with VEVE can help elevate your brand and achieve remarkable results.
Learn more about how VEVE’s advertising solutions can take your game to the next level. Fill the form to get started!
