The penetration of Android OS in North America has seen it capturing almost 50%1 of the market share. Samsung (26%), LG (4.2%), Huawei (3%), Xiaomi…

Change isn’t coming; it is already here. People’s lives, behavior patterns, and consumption habits have changed profoundly. For instance, when people still worked in an office, the time taken to travel…

In 2021, there are 3.81 billion smartphone users across the globe and 2982 million mobile users in the USA alone. But why are we reflecting on these numbers?  Smartphones have become the…

COVID-19 is the ‘black swan’ event of the decade, that has impacted customer behaviour significantly. For one, when COVID-19 just set in, customers turned to e-commerce retail stores exclusively, for their shopping needs. Customers increasingly subscribed…

Mobile is witnessing a surge in adoption. There are over 500 million smartphone users in 2021. They are spending an average of 4.3 hours a…

If there’s one thing that has been well established in the mobile ad tech space, it is that the number of smartphone customers across the globe is increasing year-on-year. Part of this surge…

As more people get bombarded with ads online, their fatigue towards the ads grows. This does not mean that marketers will need to stop digital advertising. However, marketers will have…

For over a decade, marketers have allocated a majority of their media budgets to search and social media platforms. Doing so, they have exhausted their…

With smartphone usage crossing over 3.6 billion consumers globally in 2021, it is a huge opportunity for brands to promote their apps and get captive audience.   Consumers are constantly using their phones today be it at home, at work, in bed, while eating etc. So,…

There are over 4 bn active smartphones in the world today with over 1 bn new devices getting added to the mix every year. This…