Imagine trying to plant a seed in the middle of a storm. The rain, wind, and debris make it nearly impossible for the seed to take hold, let alone grow. This is what it’s like for your brand when you wait until users are actively searching. They’re already caught in a whirlwind of competing ads, distractions, and overwhelming choices.
With numerous brands vying for visibility, understanding the user journey and its many nuances, becomes essential.
For starters, what if you planted the seed before the storm even began? Reaching users in the pre-search phase ensures your message takes root before they’re swept into the whirlwind of the search process.
Once a consumer hits that “search” button, they are plunged into a torrent of information. What begins as a straightforward quest for the right product or solution can swiftly become a chaotic journey filled with distractions, potentially derailing even the most focused user.
The Distractions Awaiting Users
Here’s a closer look at the obstacles users face before they reach your brand after pressing “search”:
- Intrusive Ads: Sudden ads can disrupt the user’s flow and divert attention from their original intent. Whether it’s a flashy promotion or a newsletter signup, these interruptions often irritate more than they engage.
- Deceptive Clickbait: Search results can be a mix of relevant and irrelevant links. Users often end up clicking on unrelated articles, blogs, or spammy sites that promise quick solutions but offer little value.
- Competing Brands: With brands worldwide vying for mere moments of attention, users can feel overwhelmed by the sheer abundance of choices. Mixed messaging and promotions from various competitors often create a cluttered experience.
- External Distractions: As users begin their search, notifications from social media, alarms, or messages may tempt them away, steering them off their intended journey. Second-screen distractions further complicate the situation.
(We’ve reached the halfway mark—have you made it without being distracted even once?)
The Solution: Pre-Search Engagement
Consider the pre-search stage as the starting line, where users are on their browser’s start page, preparing for their search journey. This moment is unique: distractions are minimal, and user intent is at its highest. For brands, this represents a golden opportunity to make an impact and connect with potential customers before they lose themselves in the flood of search results.
Browsers provide a unique opportunity in this pre-search environment, offering a native and non-intrusive way for brands to engage users. Leveraging browser advertising enables brands to cut through the competition and secure a significant edge by reaching users before competitors even appear on their radar, not only enhancing visibility but also building a stronger, more loyal customer base from the outset. This specific approach of over-indexing on pre-search engagement can help brands stay top-of-mind.
How VEVE’s Innovative Ad Solutions Help Brands
At VEVE, we offers two distinctive ad formats tailored for internet browsers, ensuring broad visibility and engagement:
Tiles
- Intuitive quick-access icons strategically placed on browser start pages.
- Provide seamless one-click access to your brand website.
- Positioned at the start of the user journey to capture attention before users encounter crowded search results.
- Tiles nudge users toward your site, driving conversions effortlessly.
Impact
- High-visibility banners prominently displayed on browser start pages.
- Usage of striking visuals and persuasive messaging to capture attention.
- Ideal for promoting sales, limited-time offers, or key brand messages.
- Impact ensures your message stands out, drives awareness, and prompts immediate action.
So Why Wait? Let’s Shorten the User Journey to Your Brand
Acting early in the user journey isn’t just advantageous—it’s essential. With thousands of brands like Walmart, Nike, Expedia, Amazon and Very already leveraging browser advertising, the results are undeniable. From significant increases in click-through rates to impressive boosts in conversions, VEVE is driving success for advertisers across the globe. If you’re ready to elevate your advertising efforts, now is the time to harness the power of VEVE and see the results firsthand.
Learn more about how VEVE’s ad solutions can help you reach high-intent users before they get distracted and lose interest. Fill the form to get started!
