drives 90 Million+
impressions with
VEVE innovative
on-device ads
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Campaign objective
DSP Asset Manager sought to increase awareness of index funds among potential investors, in order to build understanding around passive funds.
Key campaign objectives:
- Increase the visibility of index funds through targeted outreach
- Engage potential investors with the brand's messaging
Brand Objective
Acknowledging the significance of financial matters, DSP Asset Manager wanted to invest in a powerful awareness campaign to educate investors about index funds. The brand wanted the campaign to create a lasting impression and stand out from the competition by increasing reach and engagement with innovative strategies to drive more traffic to the landing page.
Solution & Execution
To accomplish its objectives, DSP Asset Manager joined forces with VEVE to craft a comprehensive and tailored media campaign utilising Impact ads. This campaign included banner ads and notifications strategically placed across browsers, business, news, and utility websites. Phone device targeting was deployed to reach users with higher purchasing power and greater propensity to transact. Furthermore, targeting was done to attract users who were finance enthusiasts and were more likely to invest in index funds. The campaign was executed nationwide in India, guaranteeing maximum reach and visibility.
Results
VEVE's Impact ads-driven media campaign was a great success for DSP Asset Manager, as demonstrated by the following results:
- High impact banner ads: This ad format generated over 3 Million impressions, resulting in over 70,000+ clicks. The ads reached a total of 1.16 Million potential investors. The CTR on these ads was 2%.
- Notification ads: This ad format generated a massive 86 Million impressions through various content sites and apps, reaching a large audience with the right communication at the right time.
The campaign effectively raised awareness about index mutual funds through various ad formats, targeting and optimisation, demonstrating the effectiveness of the media channels employed.
- High impact banner ads
- Notification ads
Yogesh Apte
Manager, e - business
Manager, e - business
"We witnessed significant upliftment from the media campaign, as it helped us drive awareness and engagement. The results exceeded our expectations, and we are extremely satisfied with the outcome."
About DSP Asset Manager
With over 25 years of experience, DSP Asset Manager is one of the largest AMC companies in India, offering a range of active and passive funds. Supported by the DSP Group, a 160-year-old financial giant in India, DSP Asset Manager is committed to helping investors make informed investment decisions.
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