Case Study: Expedia

VEVE generated

over 1.7MN clicks

for Expedia,

boosting sales by

134% and delivering

a ROAS of 35X

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Key outcomes

1.7MN

Clicks

140%

Increase in Conversions

134%

Increase in Sales

60MN

Monthly Active Users Reached

About the brand

Expedia is one of the world's leading full-service online travel brands helping travellers easily plan and book travel from the widest selection of vacation packages, flights and hotels. Headquartered in the US, the brand is well known for enabling unforgettable experiences for travellers, simplifying the process of booking for millions of customers worldwide.

THE STORY

Expedia has consistently demonstrated its ability to adapt and excel in the online marketplace. With online portals becoming the primary medium for travel bookings, the brand recognized the need to reach a wider audience, taking proactive steps to explore new avenues for customer acquisition.

The challenge

In the current digital landscape, as most travel brands concentrate their customer acquisition efforts solely on search and social channels, it is easy to fade into the noise. For a market leader like Expedia looking to reinforce its position of strength, this makes it harder to access high-intent customers, standing out from the competition.

The solution

Through our primary research, VEVE identified that browsers are the first touchpoint for consumers to look up travel packages and make bookings. These high-intent users begin their purchase journey on the start pages of their respective browsers, making it crucial to reach them early on, within their pre-search environment.

Tiles, quick-access icons for Expedia were placed across the start pages of popular mobile and desktop browsers, providing users with direct and convenient access to make their travel bookings. These Tiles facilitated the fulfilment of end-funnel marketing objectives, eliminating competition in the process and maximizing Expedia's chances of becoming consumers' go-to booking partner.

Tiles

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