Navigating Success
with VEVE: Over 4,000
Monthly Registrations
for Motilal Oswal
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Key outcomes
15,000+
Monthly app installs
4,000+
Registrations generated monthly
50%
Lower cost-per-lead maintained
About the brand
Established in 1987, Motilal Oswal Financial Services Ltd. provides an array of financial services, including private wealth management, retail and institutional broking, asset management, investment banking, private equity, commodity and currency broking, and home finance. Serving a diverse clientele encompassing retail, institutional, and corporate sectors, the company operates across 550 cities.
THE STORY
In the fiercely competitive Indian banking and financial services app market, the BFSI sector faces notably high acquisition costs. Consequently, Motilal Oswal sought alternative media avenues to expand its user base and engage new active users with its app.
The challenge
In order to attain its business objectives, the brand had to find a platform which provided access to media that generated quality leads and therefore bring down the acquisition cost.
Campaign objective
Motilal wanted to:
- Drive 10,000 monthly installs
- Generate 3,000 validated registrations monthly through e-KYC process on the app
- Maintain the cost-per-valid-user-profile lower as compared to other paid media channels including search and social media
The solution
To help the brand attain the objectives,
- VEVE leveraged its partnership with leading mobile handsets (OEMs) Samsung, Xiaomi, Oppo and vivo to place ads on their app stores. This helped the brand to scale app installs considerably beyond the Play Store.
- VEVE strategically selected contextual keywords and positioned its ads across various keyboard inventories to entice highly motivated users to download the app.
- Furthermore, targeted advertisements were placed within prominent utility apps, capitalising on high-engagement touchpoints to enhance user acquisitions.
- Affinty's Siteplug, was also used in the campaign. It placed 'Buy' and 'Sell' widgets on pertinent news articles within 'Investing.com'. Users interested in stock transactions after reading the news were directed to Motilal Oswal's website/app.
- App Drawer
- App Recommendation
- Keyboard Apps
The results
15,000+
Monthly app installs
Monthly app installs
4,000+
Registrations validated successfully each month
Registrations validated successfully each month
50%
Lower cost-per-lead maintained as compared to traditional search and social media channels
Lower cost-per-lead maintained as compared to traditional search and social media channels
Sameer Jahagirdar
Vice President, Digital Marketing
Vice President, Digital Marketing
VEVE's solutions revolutionised our user acquisition strategy, providing a comprehensive outlook. The ability to attract highly motivated, transaction-ready users at a significantly lower acquisition cost compared to other media channels was remarkable. Our app installs not only increased but also witnessed a substantial enhancement in user quality. I highly recommend VEVE's marketing solutions to any business aiming to expand their user base with high-intent users.
Ritesh Kundar
Manager, Affiliate & Influencers Partnership
Manager, Affiliate & Influencers Partnership
Our collaboration with VEVE has been incredibly successful. Their expertise in OEM advertising and data-driven strategy for app install campaigns have enabled us to expand our business, reaching new consumers across different regions.
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