Press release
VEVE Celebrates Fino Payments Bank's Gold Win at The Mcube Awards 2023
Mumbai, August 1, 2023: VEVE is thrilled to announce that Fino Payments Bank has been honored with the prestigious Gold award at the mCube Awards 2023. The recognition comes in the Digital Marketing Awards category - Best Push Notification Campaign, leveraging VEVE's powerful Notification Ads.
The mCube Awards celebrate exceptional work in the marketing domain, recognizing advertising companies, brands, startups, and individual leaders.
Fino's success exemplifies how VEVE's engaging on-device ad formats, available across leading OEMs and popular mobile apps, drive remarkable performance marketing outcomes.
About the Campaign:
Fino Payments Bank, the Digital Banking Partner for millions of Indians, aimed to expand in tier 2 & 3 locations, providing improved banking services in remote areas. They also sought to onboard Fino Merchants, who are local shopkeepers facilitating account opening and money transfers across consumer segments usually ignored by conventional financial service brands.
VEVE executed PAN-India Push Notifications campaigns, targeting users in 7-10 different regional languages based on their geolocation, device, and interests. VEVE also leveraged Fino Tiles (icon ad) on mobile browsers to target high-intent users interested in finance products. The campaign significantly boosted customer acquisitions at a lower cost-per-lead as compared to other channels.
“We extend our heartfelt gratitude to the esteemed mCube jury for this recognition. This accomplishment motivates us to continue crafting impactful performance marketing campaigns in the OEM advertising space. Congratulations to our esteemed client, and also kudos to the VEVE team for their outstanding work!” added Rishi Sharma, SVP – Business Development – Asia-Pacific, VEVE.
About VEVE:
VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across mobile handsets (OEMs), browsers, app stores and premium apps. With native, high-performing ad formats - Tiles, Impact, App Install, unique media placements and customisation opportunities, the platform is empowering brands to achieve their advertising KPIs. Additionally, it provides creative and operational support across different languages and locations including US, UK, EU, IN, Indonesia and China. VEVE also has its proprietary reporting dashboard to access deep data insights to optimise conversions and user engagement. VEVE also unlocks newer monetisation avenues for OEMs and browsers while enhancing users’ online journey. More information on VEVE can be found here: www.veve.com.
“We are ecstatic about this award win. VEVE’s unique on-device mobile ads performed phenomenally, leading to a substantial upliftment in brand exposure and customer acquisitions. Their expertise has greatly contributed to our ability to penetrate regional pockets and acquire new audiences across consumer segments typically overlooked by traditional brands in the financial service sector. VEVE has demonstrated a deep understanding of our industry, and we are incredibly pleased with the results achieved through this partnership,” said Anand Bhatia, CMO, Fino Payments Bank Ltd.